Tenant preferences are no longer a soft consideration in residential investment—they are actively shaping rental performance, asset resilience, and long-term value.
According to the JLL Buyers and Tenants Survey 2025, 78% of tenants say they would pay a rental premium for homes with on-site leisure facilities. What was once seen as a lifestyle upgrade has now become a commercial driver.
At JLL, we see this shift playing out clearly across Prime London, and it has important implications for investors.
Amenity-Led Living Is No Longer Optional
Urban tenants today are prioritising convenience, wellbeing, and quality of life. Hybrid working patterns, denser city living, and rising expectations have changed what residents look for in a home.
JLL research shows that tenants are increasingly drawn to developments offering integrated leisure and wellness facilities, high-quality shared spaces that support daily routines, and amenities that reduce friction and enhance liveability. These features directly influence where tenants choose to live, and what they are willing to pay.
Why This Matters for Investment Performance
From an investor perspective, amenity-led developments tend to deliver rental premiums driven by stronger tenant demand, higher occupancy and retention, and long-term competitiveness. In simple terms: what tenants value today shapes asset performance tomorrow.
How This Is Reflected Across JLL's London Portfolio
This trend is already evident across JLL Residential's Prime London developments, each responding to tenant demand in a distinct but commercially relevant way.
• Seven Southbank Place is a lifestyle-driven residential address in one of London's most connected locations, where on-site leisure and shared amenities enhance everyday urban living and support sustained rental appeal.
• The HiLight is a wellness-focused development designed around healthier living, aligning closely with growing tenant demand for wellbeing-led homes and long-term lifestyle value.
• Opus at Bankside Yards is the first residential building within the Bankside Yards masterplan, combining architectural quality with integrated shared spaces to appeal to design- and lifestyle-conscious tenants.
Across these developments, a consistent pattern emerges: amenity-rich homes are better positioned to attract demand, command premiums, and remain relevant over time.
The JLL Perspective
Amenities are no longer "nice to have." They are a core component of modern residential investment strategy.
At JLL Residential, our role goes beyond selling homes. We help investors understand where tenant demand is heading, how it translates into performance, and which developments are best positioned for long-term success.
If you're assessing London residential opportunities and want guidance rooted in data, market insight, and real portfolio experience, we'd be happy to connect.
Message us or explore our Prime London developments to learn more.
