In a city defined by timeless landmarks and architectural icons, SEVEN Southbank Place emerges as the final opportunity to own within one of London&rsquo;s most celebrated riverside addresses. Standing proudly on the South Bank, opposite Big Ben, the Houses of Parliament, and moments from the London Eye; SEVEN captures the very essence of Prime Central London living: cultural, connected, and crafted for generations to come.An Address of DistinctionAs the final building and &ldquo;jewel in the crown&rdquo; of the globally renowned Southbank Place development, SEVEN represents both rarity and refinement. Designed by award-winning architects Stanton Williams, with interiors by the acclaimed Albion Nord, the building celebrates the dialogue between heritage and modernity. Natural materials such as oak, limestone, and granite define calm, tactile interiors that invite light and life to flow through every space.Each residence, from one-bedroom apartments to penthouses - offers an effortless connection to the city beyond. Floor-to-ceiling windows frame the River Thames and London&rsquo;s most iconic views, while sculpted balconies provide a private perspective over Jubilee Gardens and the city skyline.Wellness, Culture, and ConnectionLife at SEVEN flows effortlessly between serenity and connection. Residents enjoy access to a 17,000 sq. ft. private Health Club &amp; Spa, complete with an infinity pool, treatment suites, and a world-class TechnoGym studio. Beyond the building, five acres of landscaped public spaces connect you to boutique shopping, fine dining, and the cultural icons of the South Bank, from the Royal Festival Hall to the Tate Modern. Seamlessly connected, Southbank Place features a private entrance into Waterloo Station, granting residents instant access to four Underground lines and national rail, ensuring that London, in all its seasons, is always within reach - Mayfair for dinner, Knightsbridge for shopping, or Heathrow for a flight home.The New Definition of Riverside LivingSEVEN marks a defining moment for London&rsquo;s riverside. It brings together architectural precision, world-class design, and a location that has shaped the city&rsquo;s identity for centuries. For investors and residents alike, it represents the rare chance to own not just a home, but a lasting legacy at the centre of it all.Residences from &pound;1.9M <a href="https://residential.jll.ae/sale-development/seven-southbank-place/london-a0o1i000001jvdxuac">Register your interest with JLL Residential today.</a>

Why SEVEN Southbank Place Defines London’s Next Era of Riverside Living

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In a city defined by timeless landmarks and architectural icons, SEVEN Southbank Place emerges as the final opportunity to own within one of London&rsquo;s most celebrated riverside addresses.

In a city defined by timeless landmarks and architectural icons, SEVEN Southbank Place emerges as the final opportunity to own within one of London’s most celebrated riverside addresses.

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<div><div>Tenant preferences are no longer a soft consideration in residential investment&mdash;they are actively shaping rental performance, asset resilience, and long-term value.According to the JLL Buyers and Tenants Survey 2025, 78% of tenants say they would pay a rental premium for homes with on-site leisure facilities. What was once seen as a lifestyle upgrade has now become a commercial driver.At JLL, we see this shift playing out clearly across Prime London, and it has important implications for investors.<h3>Amenity-Led Living Is No Longer Optional</h3>Urban tenants today are prioritising convenience, wellbeing, and quality of life. Hybrid working patterns, denser city living, and rising expectations have changed what residents look for in a home.JLL research shows that tenants are increasingly drawn to developments offering integrated leisure and wellness facilities, high-quality shared spaces that support daily routines, and amenities that reduce friction and enhance liveability. These features directly influence where tenants choose to live, and what they are willing to pay.<h3>Why This Matters for Investment Performance</h3>From an investor perspective, amenity-led developments tend to deliver rental premiums driven by stronger tenant demand, higher occupancy and retention, and long-term competitiveness. In simple terms: what tenants value today shapes asset performance tomorrow.<h3>How This Is Reflected Across JLL's London Portfolio</h3>This trend is already evident across JLL Residential's Prime London developments, each responding to tenant demand in a distinct but commercially relevant way.&bull; Seven Southbank Place is a lifestyle-driven residential address in one of London's most connected locations, where on-site leisure and shared amenities enhance everyday urban living and support sustained rental appeal.&bull; The HiLight is a wellness-focused development designed around healthier living, aligning closely with growing tenant demand for wellbeing-led homes and long-term lifestyle value.&bull; Opus at Bankside Yards is the first residential building within the Bankside Yards masterplan, combining architectural quality with integrated shared spaces to appeal to design- and lifestyle-conscious tenants.Across these developments, a consistent pattern emerges: amenity-rich homes are better positioned to attract demand, command premiums, and remain relevant over time.<h3>The JLL Perspective</h3>Amenities are no longer "nice to have." They are a core component of modern residential investment strategy.At JLL Residential, our role goes beyond selling homes. We help investors understand where tenant demand is heading, how it translates into performance, and which developments are best positioned for long-term success.If you're assessing London residential opportunities and want guidance rooted in data, market insight, and real portfolio experience, we'd be happy to connect.Message us or explore our Prime London developments to learn more.</div></div>

78% of Tenants Would Pay a Premium for On-Site Leisure Facilities

Tenant preferences are no longer a soft consideration in residential investment&mdash;they are actively shaping rental performance, asset resilience, and long-term value.

Here&rsquo;s Why That Matters for Investors

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Hosted at the prestigious Four Seasons, the event connected new and existing clients with our cross-border residential investment specialists who provided expert guidance on this high-demand London opportunity. These bespoke events are instrumental to our clients' investment success. Through private consultations and comprehensive presentation materials, our property experts delivered in-depth insights into The HiLight's distinctive features and benefits, while
 facilitating valuable direct relationships between investors and the developer. Our Associate Director of Residential Development and Investments Joseph Brown told &ldquo;Our recent event in Riyadh reaffirmed the strength of demand for UK property across the Gulf. It&rsquo;s always a privilege to connect with such engaged, forward-thinking
 investors, and to demonstrate how JLL continues to lead in cross-border residential advisory throughout the region.&rdquo; Given the strong and consistent interest from Riyadh's investment community, we look forward to returning soon with more exclusive opportunities. To know more about this exclusive investment opportunity, please register your interest below.&nbsp;<a href="https://residential.jll.ae/insights/news/the-hilight#contact-us"><button class="Button primary">Find out more</button></a>
&nbsp;<img src="https://res.cloudinary.com/global-cms-assets-np/image/upload/f_auto,q_auto/v1752527801/resi/MENA%20-%20UAE/Insights/The-HiLight-1.jpg" /><img src="https://res.cloudinary.com/global-cms-assets-np/image/upload/f_auto,q_auto/v1752527801/resi/MENA%20-%20UAE/Insights/The-HiLight-2.jpg" /><img src="https://res.cloudinary.com/global-cms-assets-np/image/upload/f_auto,q_auto/v1752527801/resi/MENA%20-%20UAE/Insights/The-HiLight-3.jpg" /><img src="https://res.cloudinary.com/global-cms-assets-np/image/upload/f_auto,q_auto/v1752527801/resi/MENA%20-%20UAE/Insights/The-HiLight-4.jpg" />

The HiLight

Last month, our team proudly presented Ghelamco's exciting new London development, The HiLight, to discerning investors in Riyadh.

Last month, our team proudly presented Ghelamco's exciting new London development, The HiLight, to discerning investors in Riyadh.

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Zoopla is reporting sales agreed in the four weeks to mid-June are up 6 per cent annually, but stock levels continue to rise more quickly than demand, meaning increases in activity are not driving significant price rises.
House prices 
Nationwide's house price index shows prices dipped 0.8 per cent in June compared with May, meaning annual growth in prices dropped back from 3.5 per cent in May to 2.1 per cent last month. Expect to see annual averages increase a little in the coming
 months as the market continues to settle.
Zoopla reported asking prices rose 1.4 per cent annually in May, with stock on the market up 14 per cent year-on-year. This outpaced new buyer demand, rising by 7 per cent over the same period. Higher value markets saw the most marked increase in stock
 for sale, with activity at the top end of the market more sluggish than at the lower end. Prices in areas where house prices average under &pound;200k rose 2.7 per cent compared with falls of 0.7 per cent in areas where prices top &pound;500k.
<img src="https://res.cloudinary.com/global-cms-assets-np/image/upload/v1751631279/resi/gb/Articles/Images/Roundup-July4-Chart1.png" />
Market activity 
Mortgage approvals numbers began to recover in May, rising 3.9 per cent month-on-month on a slow April and 3 per cent higher than May 2024. But these numbers point to a steady rise in activity rather than a significant uptick. Average rates paid on new
 loans fell in May to 4.47 per cent with sub-4 per cent rates now available for both two- and five-year fixes for those with higher deposits. Forecasters are still anticipating up to two further rate cuts this year, taking the bank rate to 3.75% by
 the year end, but uncertainty around swap rates means that we are not expecting to see further significant falls in best buy rates in the near term.
Following a slow post-SDLT April, transactions recovered in May. Seasonally adjusted figures show there were 25 per cent more sales in May than April, but volumes remained 12 per cent lower than the May figure a year ago.
<img src="https://res.cloudinary.com/global-cms-assets-np/image/upload/v1751631279/resi/gb/Articles/Images/Roundup-July4-Chart2.png" />
What does this mean for our outlook? 
The time taken to sell a home (from listing to completion) now exceeds 200 days according to research by TwentyEA. This means homeowners listing their homes today would be expected to pick up the keys to their new home in late January 2026.
As well as increasing the likelihood of a sale falling through &ndash; time is often the killer of deals - this means that prices achieved on completion for homes in 2025 will largely reflect offers already accepted by vendors. As a result, even if we
 see a pick-up in activity later in the year, with more competitive mortgage rates and improved buyer confidence increasing activity, this uptick will be reflected in the 2026 rather than 2025 stats.
Our forecasts for this year, made back in November, were for a gradual recovery in prices, aided by more competitive mortgage rates and political certainty following a Labour majority at the General Election. While the benefits of a strong majority have
 been tested in recent weeks and the outlook for the UK economy remains underwhelming, the housing market continues to follow a path of slow but steady recovery.
Despite the stamp duty changes muddying the waters more recently, we are leaving our current forecasts for 3.5 per cent annual growth in UK prices in 2025 unchanged. Similarly, our expectations that higher value markets would lag in 2025 are still evident
 in the latest house price data, meaning we still expect that price growth in London will be more modest, rising by 2.5 per cent in 2025.
A different story in Central London 
The only market where we are revising our 2025 forecast is Central London. Ongoing uncertainty around government plans to tax (or not) non-doms on their global assets means fewer prospective buyers at the top end of the market this summer. Here at JLL
 we've seen 8 per cent fewer new applicants registering with our offices in Q2 this year versus last, with LonRes data showing the numbers of sales so far this year at &pound;5million or more are down 14 per cent and &pound;10million plus sales down
 20 per cent.
Sold prices (excluding new homes) fell 3.9 per cent annually across Prime Central London in Q2 2025, meaning our expectations for 3 per cent growth by the year end is increasingly unlikely. Additional tax liabilities for overseas buyers and those buying
 additional properties from April, alongside ongoing uncertainty around the non-dom regime, are all impacting buyer appetite. A U-turn on the exposure of non-doms' global assets to UK inheritance tax could help, but many will be waiting for further
 clarity before making their decision to stay, go or relocate. In the meantime, buyers remain cautious and stock levels in the second-hand market, up 13 per cent annually, are outstripping demand.
Relative scarcity of stock in the new homes market in central London means we are not seeing any notable reduction in prices, but activity remains skewed towards owner-occupiers and needs-based purchasers rather than investors, with sales volumes lower
 than historic norms.
We expect some markets - particularly those neighbourhoods more reliant upon high-net-worth overseas buyers - will see prices end the year lower than they started, but others could see small single digit annual increases this year. This means overall
 we expect prices to be flat in 2025, with growth of 2 per cent forecast in 2026.
The slowdown in rental growth experienced across most UK markets is following the path we forecast in November, so we'll be maintaining our current forecast for growth nationally of 3.0 per cent in 2025.
JLL Research
JLL&rsquo;s Residential and Living team consists of over 300 professionals who provide a comprehensive end-to-end service across all residential property types, including social housing, private residential, build to rent, co-living, later living, healthcare and student housing. 
Disclaimer: &copy; 2025 Jones Lang LaSalle IP, Inc. All rights reserved. Data within this report is based on material/sources that are deemed to be reliable and has not been independently verified by JLL. JLL makes no representations or warranties as to the accuracy, completeness or suitability of the whole or any part of the report which has been produced solely as a general guide and does not constitute advice. No part of this publication may be reproduced or transmitted in any form or by any means without prior written consent of JLL. JLL, its officers, employees shall not be liable for any loss, liability, damage or expense arising directly or indirectly from any use or disclosure of or reliance on such report. JLL reserves the right to pursue criminal and civil action for any unauthorized use, distribution or breach of such intellectual property.

Residential Roundup - 4 July

Three months on from the March stamp duty deadline and the housing market is gradually emerging from the SDLT fog. Zoopla is reporting sales agreed in the four weeks to mid-June are up 6 per cent annually, but stock levels continue to rise more quickly than demand, meaning increases in activity are not driving significant price rises.

Three months on from the March stamp duty deadline and the housing market is gradually emerging from the SDLT fog. 

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There's the conventional way of doing things. And then, there's the JLL way. A more innovative, intelligent, and human way. Find out how you can SEE A BRIGHTER WAY with JLL.

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PRIVACY NOTICEJones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.Generally the personal information we collect from you are for the purposes of dealing with your enquiry.We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our&nbsp;<a href="https://www.jll.co.uk/en/privacy-statement" target="_blank">privacy statement</a>.&nbsp;

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PRIVACY NOTICEJones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.Generally the personal information we collect from you are for the purposes of dealing with your enquiry.We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our&nbsp;<a href="https://www.jll.co.uk/en/privacy-statement" target="_blank">privacy statement</a>.

One Prestigious Address SEVEN, Southbank Place

Ebury SW1

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