Prime Central London Report - Q1 2025

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The JLL Q1 2025 Prime Central London Report tracks activity across the central London housing market. The report incorporates the results of our quarterly JLL Prime Central London Index.

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<p><strong>The housing market remains more resilient than many had anticipated. The latest results from the RICS Survey show market conditions remain challenging, with agents still expecting prices to fall in the coming months in response to higher borrowing costs and uncertain market sentiment. But the outlook for the next 12 months remained more positive. </strong></p>
<p><strong>Over the longer term there is a clear commitment from both Labour and the Conservatives to support home ownership. But until we see rates top out, we expect the market to continue to tread water. This means lower levels of activity, but prices will, we expect, remain more resilient as a lack of distress and high levels of equity act as a buffer to more challenging economic conditions. </strong></p>
<h2>The economy</h2>
<p>The outlook for the UK economy is improving, with the IMF upgrading their 2023 UK forecast. Echoing recent announcements from the Bank of England the IMF no longer expects the UK will fall into recession this year, with their latest forecasts expecting
    GDP will rise in 2023. Growth is expected to be modest at +0.4% but reflects a welcome venture into positive territory following the previous -0.3% forecast in April. This improved outlook means the UK no longer sits at the bottom of the list of G7
    economies for 2023, now moving ahead of Germany.</p>
<p>But inflation is still proving stickier than many had hoped. Rates have fallen, with single digit annual increases for the first time since August 2022. It was always anticipated that rates would drop back this month, with the impact of rising energy
    costs priced into rates a year ago, but the 8.7% annual increase remained higher than the Bank of England and many forecasters had anticipated.</p>
<p>Further falls in energy costs in the coming months will help to bring inflation down further, but annual food price inflation remains at 19.1% according to the latest ONS figures.</p>
<p>Core inflation (calculating the rise in costs when energy and food, alcohol and tobacco are stripped out) rose by 6.8% in the year to April, up from 6.2% in March. With the recent increase in five-year swap rates and stubbornly high inflation meaning
    a further rise in Bank Rate at the June MPC appears more likely.</p>
<h2>New development</h2>
<p>Activity in the new homes market remains muted. While schemes on site continue to deliver homes, levels of new starts have dropped and activity in the sector has been more subdued in Q1. The National House Building Council (NHBC) reported new build completions
    fell 7% annually in Q1 2023 but the number of new homes registered to be built fell 40% to less than 28,000. This follows news that new applications in 2022 fell 14% on 2021 levels, now at their lowest level since 2006, according to figures from the
    DLUHC. In London, Molior reports constructions starts down 43% on Q1 2022.</p>
<h2>House prices</h2>
<p>Considering the considerable change that has been thrust upon the UK housing market this year it remains remarkably robust. Activity has dropped back, but we are starting to see the reaction to the initial interest rate and sentiment shock following the
    mini budget recede, as prospective buyers re- enter the market. With time on the market and mortgage approvals all starting to recover from the lows of late 2022 and early 23.</p>
<p>Low levels of unemployment, wage growth (albeit mostly below inflation), and more equity within the market all mean forced sales are less prevalent. But for those who are looking to transact in this market there does need to be some realism about prices
    and additional cost facing purchasers.</p>
<p>The latest Land Registry figures show all regions saw a monthly fall in prices in March, with prices UK wide 1.2% lower than in February, the fourth consecutive monthly fall. Prices are now 2.4% below their November peak but remain 4.1% higher than they
    were a year ago.</p>
<p>After seven consecutive monthly falls the Nationwide reported house prices rose 0.5% in April, but prices dropped back marginally in the latest May figures, down 0.1% month-on-month with prices falling annually by -3.4%, now -4% lower than they were at
    the peak last summer. The Halifax reported at -0.3% fall in April, following a rise of 0.8% the previous month, with prices on par (+0.1%) with April 2022. First time buyer activity is proving more resilient than expected, with a competitive rental
    market driving those who can to buy instead.</p>
<p>Falls in achieved prices show higher rates and rising costs are impacting the housing market, although both activity and prices appear more resilient than many had expected. The latest figures from Rightmove show asking prices rose in May, up 1.8%, higher
    than the usual 1.0% May figure.</p>
<p>Uncertainty over rates appears to have put the brakes on the recovery in mortgage approvals posted in March. Seasonally adjusted figures from the Bank of England showing the number of mortgages approved for house purchase fell by 5%, from 51,500 in March
    to 48,700 in April. The average rate on new mortgages rose to 4.46% in April, up 5 basis points on March figures. Overall borrowers repaid &pound;1.4bn more than was lent in April 2023, which aside from the pandemic was the biggest net repayment on
    record.
</p>
<h2>Rents</h2>
<p>The rental market continues to record near double digit growth in rents on new lets. The Homelet Rental Index showing annual rental growth remains strong at 9.9% across the UK in April 2023, with a current average rent of &pound;1,199, 1.3% higher than
    the March figure. London saw rents rise annually by 11.0%, with average rents on new lets exceeding &pound;2,000 per month. Scotland saw the highest annual increase, with rents on new lets rising 12.1%.</p>
<h2>Global view</h2>
<p>In the US, the Federal Reserve increased its key interest rate by 25 basis points, pushing its benchmark rate to between 5% and 5.25%. This is the tenth time rates have increased since March 2022. Rates could be topping out though with the Fed hinting
    at a pause on further rate rises when they next meet in June.</p>
<p>Singapore has announced a doubling of its Additional Buyer Stamp Duty. Overseas buyers purchasing a property in Singapore will now pay 60% tax on their purchase, with those buying using a trust will pay 65%. Permanent residents buying second homes in
    the city will also pay more.</p>
<h2>What&rsquo;s new from JLL</h2>
<p>Our latest Prime Central London report shows rents rose again in Q1 2023, but prices have dropped 4.3% compared with Q1 2022. Read more <a href="https://residential.jll.co.uk/insights/research/prime-central-london-q1-2023">here </a></p>
<h2>JLL Research | May 2023</h2>
<p>JLL is a leading global professional services firm specialising in real estate and investment management, with $16.6bn annual revenue in 2020, operations in over 80 countries and a global workforce of over 90,000. With over 7,000 employees and 15 offices
    in the UK, we support our investor, developer and occupier clients at every stage of the property lifecycle across both commercial and residential asset classes. This includes land purchase, access to capital, planning, development advisory, leasing,
    building management and sales.</p>
<p>JLL&rsquo;s Residential and Living team consists of over 300 professionals who provide a comprehensive end-to-end service across all residential property types, including social housing, private residential, build to rent, co-living, later living, healthcare
    and student housing.</p>
<p><sup>Disclaimer: <sup>&copy;</sup>2023 Jones Lang LaSalle IP, Inc. All rights reserved.Data within this report is based on material/sources that are deemed to be reliable and has not been independently verified by JLL. JLL makes no representations or
    warranties as to the accuracy, completeness or suitability of the whole or any part of the report which has been produced solely as a general guide and does not constitute advice. No part of this publication may be reproduced or transmitted in any
    form or by any means without prior written consent of JLL. JLL, its officers, employees shall not be liable for any loss, liability, damage or expense arising directly or indirectly from any use or disclosure of or reliance on such report. JLL reserves
    the right to pursue criminal and civil action for any unauthorized use, distribution or breach of such intellectual property.</sup>
</p>

JLL Residential Market Update – May 2023

<strong>The housing market remains more resilient than many had anticipated. The latest results from the RICS Survey show market conditions remain challenging, with agents still expecting prices to fall in the coming months in response to higher borrowing costs and uncertain market sentiment.</strong>

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Global Real Estate Perspective May 2023

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JLL&amp;'s regular view on global real estate dynamics, covering: investment, office, logistics, retail, hotels and living, as well as CRE market trends.

JLL&'s regular view on global real estate dynamics, covering: investment, office, logistics, retail, hotels and living, as well as CRE market trends.

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The UAE Real Estate Market – Q1 2023

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<div><p>Dubai welcomed over 1.47 million tourists in January, setting a positive pace of growth for the hospitality industry in 2023</p></div>

Dubai welcomed over 1.47 million tourists in January, setting a positive pace of growth for the hospitality industry in 2023

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The KSA Real Estate Market - A Year in Review 2022

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Robust demand and limited office space strengthens landlords&rsquo; negotiating position in the capital: JLL

Robust demand and limited office space strengthens landlords’ negotiating position in the capital: JLL

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The KSA Real Estate Market – Q1 2023

A structural shift in Saudi Arabia's residential market sees demand for apartments outpace villas

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London Build-to-rent

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Investment of &pound;15bn has seen London&rsquo;s BTR market grow to 40,000 homes in 2022.

Investment of £15bn has seen London’s BTR market grow to 40,000 homes in 2022.

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The UAE Real Estate Market - A Year in Review 2022

<div><p>UAE's real estate sector to remain resilient in 2023, with growth prospects ahead</p></div>

UAE's real estate sector to remain resilient in 2023, with growth prospects ahead

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<h3>An oversea buyer&rsquo;s guide to investing in Prime properties in London, UK</h3>
<p>Luxury properties in Prime Central London (PCL) present a solid investment opportunity for overseas buyers.</p>
<p>The financial and political stability that London affords means that, with the right advice and preparation, investing in London property could result in a springboard for your investment portfolio, a secure pension, or a route to setting your family
    up for the future. </p>
<p>Whatever your investment goals, this expert guide is designed to help. Explore the potential opportunity when investing in <a href="https://residential.jll.co.uk/prime-collection">Prime Central London real estate</a>, the attractions
    that make PCL such a desirable place to buy, and the mechanics of buying a UK property as an overseas investor or non-UK citizen.&nbsp;<strong></strong></p>
<h3>What is the size of the opportunity in Prime London properties for an investor?</h3>
<p><strong>Prime Central London real estate &ndash; sales growth</strong></p>
<p>According to the <a href="https://residential.jll.co.uk/insights/news/prime-central-london-q1-2022">JLL Prime Central London Sales Index</a> &ndash; our quarterly study into how the PCL market is performing, there was a 3.3% annual
    increase in achieved prices in Q1 2022, with prices up 0.6% on Q4 2021. Achieved prices for Q1 2022 came in at 4.7% higher than pre-pandemic (Q1 2020).</p>
<p>The same study showed a 7% annual increase in sales, making Q1 2022 the busiest Q1 for five years. Activity was predominantly driven by properties listed at between &pound;2million and &pound;5million, with sales up by a quarter (25%) on Q1 2021.</p>
<p>Post-pandemic, Londoners continue to make the return to the office, on a full time or flexible working basis, which in turn is driving demand for <a href="https://residential.jll.co.uk/prime-collection">Prime Central London flats</a>.
    Between January and March 2022, we saw a rise of 13% in the number of PCL flats sold, compared to Q1 2021.</p>
<p>With Prime Collection properties commanding strong prices, there continues to be opportunity for overseas investors who are looking to own and occupy or buy to let.</p>
<p><strong>Prime Central London real estate &ndash; lettings growth </strong><br /></p>
<p>Now is a good time to invest in the buy to let Prime Central London real estate market. Our <a href="https://residential.jll.co.uk/insights/news/prime-central-london-q1-2022">JLL PCL Rental Index</a> recorded a 15% increase in
    rents achieved &ndash; the highest annual rise in more than 10 years. <br /></p>
<p>This 15% annual increase in achieved rents also put Q1 2022 3.1% higher than Q1 2020, pre pandemic, proving that the rise wasn&rsquo;t the result of a pandemic dip. <br /></p>
<p>As always, there is movement out of and within Central London, with renters negotiating a competitive market. In 2021, some PCL tenants were in a strong position to negotiate significant rent reductions. In 2022, we are seeing many tenants appreciate
    how competitive the Prime Central London rental market is and therefore paying more to stay in exclusive locations. <br /></p>
<p>JLL research shows an 18% annual increase in the number of rent renewals across Prime Central London in Q1 2022, compared with Q1 2021, during the pandemic.&nbsp;</p>
<p><strong>Attractions in Prime Central London that make this area a unique investment opportunity</strong><br /></p>
<p>London&rsquo;s mix of the historic and the modern makes the city a truly unique place to explore, invest in and live. There is an overview of the local area and property types in Knightsbridge, Kensington &amp; Chelsea, Mayfair, Marylebone, Belgravia,
    and Westminster in: <a href="https://residential.jll.co.uk/insights/research/guide-to-investing-in-prime-properties-london-uk-jll">&lsquo;<span style="text-decoration:underline;">Are luxury properties in Prime Central London a good investment?</span>&rsquo;</a>.
    <br /></p>
<p>Prime Central London covers the following six areas:</p>
<ol>
    <li>Knightsbridge </li>
    <li>Kensington &amp; Chelsea</li>
    <li>Mayfair</li>
    <li>Marylebone</li>
    <li>Belgravia</li>
    <li>Westminster<br /></li>
</ol>
<p><br />To make sure you find the right property, in the right area, at the right price, it is critical to work with trusted experts who have in-depth knowledge of the Prime Central London real estate market.&nbsp;</p>
<p><strong>The mechanics of buying Prime properties in London as an overseas investor </strong><br /></p>
<p>According to research published in Showhouse<sup>1</sup>, overseas investment in <a href="https://residential.jll.co.uk/prime-collection">Prime Collection properties</a> collectively brought an estimated &pound;1,188million to
    the Prime Central London market in 2020. Of Prime transactions in 2020, 11% came from French nationals, 9.2% came from Hong Kong and the USA, 8.3% from China, and 7.3% from India. <br /></p>
<p><strong>Here, we answer some frequently asked questions from overseas buyers:</strong><br /></p>
<p data-list="0" data-level="1">-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Can a foreigner invest in UK property?</strong><br /></p>
<p>Yes. In 2020, more than 40% of investment in Prime Central London&rsquo;s luxury properties came from overseas investors. Residential estate agents like <a href="https://residential.jll.co.uk/">JLL</a> are well versed in guiding
    overseas buyers through the UK buying process. <br /></p>
<p data-list="0" data-level="1">-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>What do overseas buyers need to know about the UK buying process?</strong><br /></p>
<p>The estate agency you partner with (i.e. JLL) and the conveyancing solicitor you appoint are both critical to this process. Once you&rsquo;re ready to buy, the amount you are offering to pay (your <strong>&lsquo;offer&rsquo;</strong>) is presented to
    the seller by the estate agent. You will need to be able to prove how you will fund your offer, how quickly you are looking to &lsquo;exchange&rsquo; and &lsquo;complete&rsquo; (more on these below), and who your solicitors are. <br /></p>
<p>If your offer is accepted by the seller, your solicitor will carry out the conveyancing process on your behalf. This is complex, but, in brief, your solicitor will carry out <strong>&lsquo;searches&rsquo;</strong> of the Land Registry and Local Authority
    records to examine the planning history and to look for any potential developments surrounding the property. You will also need to instruct a property surveyor to check the structural strength of the property &ndash; this is known as getting a <strong>&lsquo;survey&rsquo;</strong>.
    &nbsp;
    <br /></p>
<p>Next, the seller&rsquo;s lawyers draft a sale agreement (also known as a <strong>&lsquo;contract&rsquo;</strong>), which, once agreed by both parties, is signed by you and them. The signed sale agreements or contracts are then exchanged between your lawyers
    and theirs. This is known as <strong>&lsquo;exchange&rsquo; </strong>and means you are legally bound to proceed with the purchase and pay a deposit.<br /></p>
<p>The next step is to &lsquo;complete&rsquo; on the purchase, at which point you pay the balance of the purchase price and formal documents will be signed and dated, transferring the property from the seller to you. Your proof of ownership, known as <strong>&lsquo;title deeds&rsquo;</strong>,
    can then be found on the public register at the Land Registry. <br /></p>
<p>It is important to be aware that there are different types of ownership in the UK. <strong>Freehold</strong> means you own it completely, and <strong>leasehold</strong> means there is a time limit on the number of years you will own it for. However, many
    leaseholds are very long (up to 999 years) and freeholds can also be purchased if the freeholder is open to selling it. <br /></p>
<p>Once you have completed on a property and you become the legal owner of the property, you will be liable for <strong>Stamp Duty</strong> land tax, which is payable to the Land Registry within 30 days of completion. <br /></p>
<p><a href="https://residential.jll.co.uk/#contactus">Get in touch</a> if you are considering buying in the UK for the first time and would like our experts to guide you through this process over the phone.<br /></p>
<p data-list="0" data-level="1">-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Invest, or own and occupy? </strong><br /></p>
<p>UK property tax laws can be complex, which makes it crucial to work with estate agents and conveyancing solicitors who can direct you through the process efficiently. <br /></p>
<p>Depending on whether you decide to invest in UK property to live in (own and occupy) or as an investment (buy to let), the tax implications will be different. <br /></p>
<p>Since 1<sup>st</sup> April 2021, UK non-residents purchasing residential property in England and Northern Ireland are required to pay a 2% Stamp Duty surcharge. This is in addition to: <br /></p>
<ul>
    <li>The 3% Stamp Duty surcharge on purchases of &lsquo;additional&rsquo; dwellings. This could be property you are buying as a second home or as a buy to let property;</li>
    <li>The 15% Stamp Duty rate on property purchases more than &pound;500,000 by companies; and</li>
    <li>The Stamp Duty rate for UK home buyers.<br /><br />-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Do you need UK residency to invest in London prime property?<br /></strong></li>
</ul>
<p data-list="0" data-level="1"><br />No, you don&rsquo;t need to be a UK resident to&nbsp;<a href="https://residential.jll.co.uk/prime-collection">buy Prime properties in London</a>, or anywhere else in the UK. Our experts can talk you through the buying process,
    tax implications, expected rental yields for buy to let investors, and much more.&nbsp;<a href="https://residential.jll.co.uk/#contactus">Get in touch</a>.</p>
<p data-list="0" data-level="1">Share your investment goals with us and our <a href="https://residential.jll.co.uk/prime-collection">Prime Central London property experts</a> can help match you to the right type, value and location of property for your needs.
</p>
<p>&nbsp;</p>
<hr />
<p><sup>1</sup>&nbsp;<a href="https://www.showhouse.co.uk/news/foreign-buyers-make-up-over-40-of-londons-prime-property-market/">https://www.showhouse.co.uk/news/foreign-buyers-make-up-over-40-of-londons-prime-property-market/</a>    <sup></sup></p>
<p><a data-sf-ec-immutable=""></a></p>

Guide to investing in Prime properties London, UK | JLL

An oversea buyer&rsquo;s guide to investing in Prime properties in London, UK

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<h3>Are luxury properties in Prime Central London a good investment?
</h3>
<p>Property prices in Prime Central London (PCL) grew 8.1% in the year to February 2022<sup>1</sup>, compared to Hong Kong, where residential property prices declined by 2.9%, to their lowest since January 2021<sup>2</sup>. Hong Kong was also ranked as the
    least affordable housing market
    <sup>3</sup> by Demographia, which assesses house prices in relation to income across 92 major housing markets in eight world nations<sup>4</sup>.</p>
<p><strong>Prime Central London outperforms many major international markets</strong></p>
<p>While house price growth in the UK in the year to February 2022 was strongest in Wales - with growth of 14.2%, <a href="https://residential.jll.co.uk/insights/news/prime-central-london-q1-2022">London property prices</a> continued
    to increase at a strong rate (8.1%) and England&rsquo;s capital city still boasts unrivalled attractions across the six Prime Central London locations.</p>
<p>As well as boasting strong post-pandemic growth, <a href="https://residential.jll.co.uk/prime-collection">Prime Central London real estate</a> has proven to be a less volatile investment than Hong Kong&rsquo;s, for example, during
    periods of financial crisis. According to a recent article, quoting house price drops during the 2008 credit crunch, London property prices dropped 11%, compared to 50% in Hong Kong and 77% in Singapore<sup>5</sup>.</p>
<p><strong>PCL property prices are strong and growing compared to previous years</strong></p>
<p>Our quarterly research shows that residential property prices in Prime Central London were up 0.6% in Q1 2022, compared to Q4 2021, and achieving prices that are 4.7% more than in Q1 2020. <a href="https://residential.jll.co.uk/prime-collection">Luxury London properties</a>    listed for between &pound;2milion and &pound;5million saw particularly strength growth, with sales up 25% year on year.</p>
<p>The figures speak for themselves, but what are the non-financial benefits of investing in London?</p>
<p><strong>The benefits of buying Prime Central London: A quick area overview</strong></p>
<p>When it comes to investing in luxury London property, are you looking to own and occupy or buy to let? Your investment intentions will inform the best area to buy in and the right type of property for you.</p>
<p>Here&rsquo;s a quick area overview of the six Prime Central London locations.</p>
<p><span style="text-decoration:underline;">Knightsbridge</span></p>
<p>Possibly the most iconic of the six Prime Central London locations, Knightsbridge is home to a selection of high-end townhouses, unique mews properties, and luxury flats, all within touching distance of the luxury, opulence, and history of landmarks like
    Harrods, the V&amp;A, and the London Oratory.</p>
<p><span style="text-decoration:underline;">Kensington &amp; Chelsea</span></p>
<p>A designer shopper&rsquo;s paradise, the London Borough of Kensington and Chelsea boasts stunning detached family homes and spacious terraces, all on the doorstep of the high-end boutiques and designer flagship stores lining the Kings Road and Sloane
    Square.
</p>
<p>Luxury dining at the Borough&rsquo;s Michelin-starred restaurants (Bibendum, Elystan Street, and Kitchen W8) means you&rsquo;re spoilt for choice when it comes to fine dining. Properties in this area are also walking distance to the Saatchi Gallery, Chelsea
    Physic Garden, and Chelsea Embankment Gardens. Luxury properties in Kensington and Chelsea offer a feeling of space, opulence, and community within Prime Central London.</p>
<p><span style="text-decoration:underline;">Mayfair</span></p>
<p>Featuring high ceilings and a true feeling of space, Mayfair&rsquo;s luxury flats often sit within stunning period properties that have been sympathetically converted to the highest specifications.</p>
<p>New build developments in Mayfair also put you close to some of London&rsquo;s most famous streets, sights, and shopping. From the designer flagship stores along Bond Street and the quintessentially British tailoring on Savile Row, to outdoor living at
    Hyde Park, and fine dining at Claridge&rsquo;s and Browns, owning a property in Mayfair will give you the very best of city London.</p>
<p><span style="text-decoration:underline;">Marylebone</span></p>
<p>London is a collection of distinctive areas, each one boasting a unique character. Marylebone has built up a real village-like feel right at the heart of the action. Its streets are lined with al-fresco dining spots and independent retailers, and with
    fascinating art on show at the Wallace Collection, a Marylebone property is one for food lovers, those in search of unique boutique spots, and art collectors alike.</p>
<p>The area is perfect if you&rsquo;re looking to invest in the best of London period property, updated to the very highest standards for modern living.</p>
<p><span style="text-decoration:underline;">Belgravia</span></p>
<p>Luxury flats and terraced houses on quiet squares, Belgravia&rsquo;s beautiful residential north to south streets connect Hyde Park to Chelsea Embankment, while its east to west properties join up Chelsea and Westminster.</p>
<p>Home to perhaps Peggy Porschen Cakes &ndash; perhaps the London food scene&rsquo;s most Instagrammable exterior, as well as to a whole host of other beautiful, independent boutiques and eateries, Belgravia feels typically London and is popular among working
    professionals with second properties outside of the capital.</p>
<p><span style="text-decoration:underline;">Westminster</span></p>
<p>Westminster is all about incredible views of iconic landmarks. Home to stunning penthouse apartments close to Westminster Abbey, the Houses of Parliament, Buckingham Palace, and St James&rsquo; Park, Westminster offers riverside views and London living
    at its best.</p>
<p>London is the home of luxury living with properties right at the heart of the action. Prime Central London offers the perfect mix of leafy green parks, river views, iconic landmarks, and opulent retail, dining, and cultural experiences, for the discerning
    buyer.
</p>
<p>Discuss your property portfolio objectives with our <a href="https://residential.jll.co.uk/prime-collection#enquiry">Prime Central London experts</a> and we will uncover the right luxury property for you.<span style="text-decoration:underline;"> </span>&nbsp;</p>
<hr />
<p><sup>1</sup>&nbsp;<a href="https://www.gov.uk/government/news/uk-house-price-index-for-february-2022">https://www.gov.uk/government/news/uk-house-price-index-for-february-2022</a> </p>
<p><sup>2</sup>&nbsp;<a href="https://www.reuters.com/world/asia-pacific/goldman-sachs-expects-hong-kong-home-prices-fall-20-by-end-2025-2022-03-30/">https://www.reuters.com/world/asia-pacific/goldman-sachs-expects-hong-kong-home-prices-fall-20-by-end-2025-2022-03-30/</a>    </p>
<p><sup>3</sup>&nbsp;<a href="http://www.demographia.com/dhi.pdf">http://www.demographia.com/dhi.pdf</a></p>
<p><sup>4</sup>The study assesses house prices in relation to income in 92 major housing markets across eight nations &ndash; 1. Australia 2. Canada 3. China 4. Ireland 5. New Zealand 6. Singapore 7. The United Kingdom 8. The United States. <a href="http://www.demographia.com/dhi.pdf">http://www.demographia.com/dhi.pdf</a></p><sup>5</sup>&nbsp;
<a href="https://www.habitatinvestments.co.uk/prime-central-london-remains-one-of-the-best-global-real-estate-investments-it-is-claimed/">https://www.habitatinvestments.co.uk/prime-central-london-remains-one-of-the-best-global-real-estate-investments-it-is-claimed/</a>
<a data-sf-ec-immutable=""></a>

Investing in Prime properties London | JLL

Are luxury properties in Prime Central London a good investment?

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<p><strong>JLL&rsquo;s latest Living Priorities Survey.</strong></p>
<p>What we want from our homes is constantly evolving. Both the pandemic and rising energy costs means households are again re-evaluating their priorities. </p>
<p>To better understand what buyers want in today&rsquo;s market, and how this might change in the future, we contacted potential buyers registered with JLL to hear their thoughts. </p>
<p><strong style="background-color:transparent;color:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;caret-color:auto;">Electric cars &ndash; a lesson for the housing market?</strong><br /></p>
<p><span style="background-color:transparent;color:inherit;font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;caret-color:auto;">Within a short space of time, we have seen a rapid shift in motorists&rsquo; willingness to adopt electric vehicles in a bid to lower their environmental impact. Could we see this positive approach to environmental sustainability feed through into our homes?</span><br
    /></p><img src="https://residential.jll.ae/images/default-source/agency/graphical-image-1-insights.png?Status=Master&amp;sfvrsn=47d153a5_1" sf-size="100" alt="" />
<p>New JLL research from our latest Living Priorities survey, explores the change in the proportion of people who expect to be driving an electric or hybrid vehicle in the future. At present, just 8% of respondents drive an electric or hybrid car, versus
    43% petrol or diesel. However, when asked about their next vehicle the survey results show a greater appetite for electric vehicles, with almost 70% expecting to drive an electric or hybrid car in the future, versus just 9% for petrol or diesel.</p>
<p><strong>What&rsquo;s driving the push towards more energy efficiency homes?</strong></p>
<p>For most, our homes will be the largest investment we make in our lives. Our survey has found that a larger number of people are now placing even more importance on the environmental impact of their home. Undeniably, reducing the running costs of a home
    is the key motivator for most, however many people are also increasingly aware that there is a desire to become more socially responsible. Almost two thirds of our respondents said that achieving a lower carbon footprint was important to them.</p>
<img src="https://residential.jll.ae/images/default-source/agency/grpahical-image-2-insights.png?Status=Master&amp;sfvrsn=36e05bc6_1" sf-size="100" alt="" />
    <p>70% of respondents viewed the energy efficiency and running costs of their home as more important now versus pre-pandemic. Back in April, we explored <a href="https://residential.jll.co.uk/insights/news/jll-could-new-home-demand-rise-as-energy-prices-soar"><a href="https://residential.jll.co.uk/insights/news/jll-could-new-home-demand-rise-as-energy-prices-soar">what the rising energy costs meant for UK homes</a></a>.
        JLL research found that the lifting of the energy price cap could result in the average band G home experiencing an increase in bills of over &pound;1,700 per annum, an extra &pound;3,246 more per annum than the average home in bands A-C. It is
        therefore unsurprising perhaps, that 82% of respondents voted a &lsquo;saving on energy bills&rsquo; as the reason why the environmental sustainability of their home is important to them.</p>
    <p><strong>Are purchasers willing to pay more?</strong></p>
    <p>Over half of respondents (57%) would be prepared to pay a premium for a more environmentally friendly home. Of those who said &lsquo;yes&rsquo;, half would pay just up to 5%. In total, 83% of those who would pay a premium, would be prepared to pay
        up to 10% more for an environmentally friendly home.&nbsp;</p><img src="https://residential.jll.ae/images/default-source/agency/grpahical-image-3-insights.png?Status=Master&amp;sfvrsn=fc72dafe_1" sf-size="100" alt="" />
    <p><strong>So, what does this mean for our homes in the future, particularly the new homes sector?</strong></p>
    <p>Rising energy costs have undoubtedly pushed energy efficiency up the list of importance for homeowners. But whether they are driven purely by costs, social responsibility or likely a combination of both, what is clear is that buyers will be taking
        energy consumption into consideration more, when looking for homes in the future. </p>
    <p>80% of our respondents said that the environmental impact of their home will be either crucial or important in their next move, with the number of people willing to purchase a new home, if it meant improved environmental efficiency, rising from 51%
        from their last move, to 78% going forward. </p>
    <p>With purchasers becoming more environmentally aware and the potential for more sustainable homes to command a premium, the new homes market should be well placed to benefit.&nbsp; Analysis of EPC ratings for UK homes shows 83% of new build properties
        boast an EPC rating of A or B, versus just 3% for existing stock.</p>
    <p><em style="background-color:initial;font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;caret-color:auto;">The JLL Living Priority Survey 2022 was conducted in May 2022 with a total of 104 respondents.</em><br
        /></p>
    <p><sup>Disclaimer: &copy; 2022 Jones Lang LaSalle IP, Inc. All rights reserved.</sup></p><sup>Data within this report is based on material/sources that are deemed to be reliable and has not been independently verified by JLL. JLL makes no representations or warranties as to the accuracy, completeness or suitability of the whole or any part of the report which has been produced solely as a general guide and does not constitute advice. No part of this publication may be reproduced or transmitted in any form or by any means without prior written consent of JLL. JLL, its officers, employees shall not be liable for any loss, liability, damage or expense arising directly or indirectly from any use or disclosure of or reliance on such report. JLL reserves the right to pursue criminal and civil action for any unauthorized use, distribution or breach of such intellectual property.</sup>
    <p></p>

Are buyers waking up to the benefits of a more environmentally friendly home?

A first glance at JLL&rsquo;s latest Living Priorities Survey

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<p>Impact of the Covid-19 pandemic on UK economic growth and business activity is undeniable, but the stimulus measures announced today will be key to boosting the housing market through the current downturn.</p>
<div><img src="https://residential.jll.ae/images/uaelibraries/default-album/stamp-duty-tax-holiday-should-trigger-stronger-than-anticipated-bounce-in-house-demand9c96bf20-5d9f-405b-bf57-344a4075ed37.jpg?Status=Master&amp;sfvrsn=a298bc56_1" sf-size="100" alt="" /></div>
<h2>Stamp duty holiday</h2>
<p>Government policy support is of absolute importance in limiting the economic impact of Covid-19 on the housing market in the UK. The stamp duty holiday until 31st March 2021 for homes up to &pound;500,000 could prove to be a key incentive to kickstart
    the housing market and make up for lost sales. There is a lot of pent up demand for new homes in the UK &ndash; our research shows more people are now looking to move home in the next two years. This stimulus could trigger a stronger than anticipated
    bounce in demand by allowing aspiring purchasers to use their stamp duty saving towards a higher deposit.</p>
<p>The Government has a recent track record of making stamp duty changes to help those on the earlier stages of the housing ladder such as first time buyers. Looking forward we would also encourage the Government to consider stamp duty incentives for older
    people to downsize or right size their homes. There is strong evidence to show that those over the age of 65 simply do not move until such a time as it becomes a necessity, such as needing care. However, over the next 10 years around 25% of the UK
    population will be over the age of 65. Encouraging these people to move into age appropriate homes would free up much needed housing at the other end of the housing ladder.</p>
<h2>The green recovery</h2>
<p>Assisting households with making energy-efficient home improvements will lead to lower energy bills, create job opportunities all over the country and is an important initiative to help deliver a low carbon future for the UK. But the Government still
    needs to lay out the full roadmap to decarbonise all homes across the UK, and it must take responsibility to educate the public that living in a low carbon home is both inherently desirable and an absolute necessity to meet our climate change goals.</p>

Stamp duty tax holiday should trigger stronger than anticipated bounce in house demand

stamp-duty-tax-holiday-should-trigger-stronger-than-anticipated-bounce-in-house-demand

Impact of the Covid-19 pandemic on UK economic growth and business activity is undeniable, but the stimulus measures announced today will be

stamp-duty-tax-holiday-should-trigger-stronger-than-anticipated-bounce-in-house-demand-488x195

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<p><strong style="background-color:transparent;color:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;caret-color:auto;">Restrictions lift but rising rates could temper demand amongst some potential buyers</strong><br
    /></p>
<p>The Bank of England continues to walk a challenging tightrope, one which some say it stepped onto too late. Global economies continue to struggle with rising inflation, a combination of demand returning following the lifting of covid restrictions alongside
    the implications on food and fuel costs following the war in Ukraine. The Bank of England alongside many global banks is responding by increasing rates in an attempt to counter inflation. &nbsp;</p>
<p>For borrowers, the first week of August provided mixed news. On the first the Bank scrapped the requirement for lenders to impose additional affordability tests on borrowers, announced back in June. But days later, the Bank followed this with further
    increases in the base rate. It has to be said this wasn&rsquo;t a complete surprise, as those in the market were preparing themselves for the prospect of further rises this summer.&nbsp;</p>
<p>On 4<sup>th</sup> August the Bank announced the first half point rise in 27 years.&nbsp; MPC members voted 8-1 in favour of increasing the base rate to 1.75%</p><img src="https://residential.jll.ae/images/default-source/agency/microsoftteams-image-(2).png?Status=Master&amp;sfvrsn=8b3f4186_1" sf-size="100" alt="" /><span style="background-color:transparent;color:inherit;font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;caret-color:auto;"></span>
<p>Of course, in the longer term the intention of this rate rise is to curb inflation, but in the short-term households are facing significant increases in the cost of living driven by food and fuel alongside wage rises which in many cases are not keeping
    pace with household expenditure. &nbsp;</p>
<p>For mortgaged owner occupiers the proliferation of fixed rates loans will add some comfort. In Q1 2022 82% of outstanding mortgage debt was on fixed rates, up from less than a third a decade earlier. But for those looking to buy or re-mortgage recent
    rate rises will mean they pay more. Prior to the August interest rate rise the effective mortgage rate hit 2.15% at the end of June. Up from a low of 1.50% at the end of November 2021 and back to levels last seen in November 2016.&nbsp;</p>
<p>But there hasn&rsquo;t been a seismic shift for many borrowers coming out of longer-term fixed rates, who would not have benefited from the record low rates in 2021. Effective rates for those coming out of a five-year fix in June 2022 (2.15%) only marginally
    higher than in June 2017 (2.05%). Albeit those exiting fixed rates in the coming months will experience a wider gap following the 4<sup>th</sup> August announcement.</p><img src="https://residential.jll.ae/images/default-source/agency/microsoftteams-image-(1).png?Status=Master&amp;sfvrsn=d71d87ba_1" sf-size="100" alt="" />
<p><br /></p>
<p><strong></strong><br /></p>
<p><strong></strong><br /></p>
<p><strong>Lifting restrictions</strong></p>
<p>Earlier in the same week, on 1st August, the Bank removed the requirement for lenders to impose an affordability test, which required lenders to assess whether potential borrowers would be able to afford an interest rate hike equivalent to 3%. Which as
    interest rates rise would have meant much tighter affordability criteria for borrowers.</p>
<p>The Loan to Income (LTI) threshold, the more meaningful measure for most borrowers remains.&nbsp; With lenders limited on the number of loans they can issue at more than 4.5X income.&nbsp;</p>
<p><strong>What will this mean for the housing market?</strong></p>
<p>In recent months the UK housing market has continued to defy gravity. Significant increases in energy costs and rising inflation have been with us for some time now, yet house prices have so far appeared immune to rising costs elsewhere in the economy.&nbsp;
    The latest figures from the Nationwide Index show prices nationally rose 11% in June 2022, with regional growth of between 6.0% in London and 14.7% in South West. There are some signs that levels of demand are slowing, but few are reporting price
    falls and agents continue to see demand outstripping supply.</p>
<p>It would be na&iuml;ve to assume rising interest rates will not have some impact on the market. But in the short term it is possible that we will not see as significant an impact as one might expect.&nbsp;</p>
<p>Not all households are being impacted equally.&nbsp; Research by the Institute of Fiscal Studies suggested the poorest 10% of households experienced CPI inflation three percentage points higher than the richest 10%, due in part to these households spending
    a higher proportion of their income on energy and food. It is likely that those households where rising living costs bite the hardest are either renting their homes or are not in a position to move.&nbsp;</p>
<p>Indeed, this could mean we see prices rise further as more affluent households with a larger financial buffer, who usually buy more expensive properties, make up a higher proportion of transacting households.&nbsp;</p>
<p>Where we could see rising costs (living and debt financing) impact most significantly is on transaction volumes. But this too is far from certain, with some households potentially looking to purchase now, anticipating further rate rises or looking to
    take advantage of schemes like Help to Buy. It is also important to remember that 30% of purchases nationally were cash.</p>
<p><strong>Looking ahead</strong></p>
<p>Over the next six months we expect the sustained double-digit growth in prices we&rsquo;ve experienced so far in 2022 will recede as the market settles. But it is important to state that this is expected to be a slowing of growth not a fall in prices.&nbsp;</p>
<p>While some households will be deterred from moving due to higher rates, others will be keen to lock in at current (albeit higher) rates rather than risk further rate rises in the months to come.&nbsp; The ending of the government backed Help to Buy scheme
    in March 2023 also means that we could see a flurry of deals from first time buyers keen to take advantage of the scheme before it closes.&nbsp;</p>
<p>In the longer-term higher interest rates will of course be a barrier to some households. This combined with the end of Help to Buy will undoubtedly impact on first time buyer&rsquo;s ability to enter the market.&nbsp; With higher borrowing costs, rises
    in the cost of living and recent house price appreciation all acting as barriers.&nbsp; Conversely, we expect existing owner occupiers, particularly those buying with cash will increase as a proportion of sales.</p>
<p>Marcus Dixon &ndash; Director of Residential Research at JLL comments:</p>
<p><em>&ldquo;The UK is not alone in experiencing high rates of inflation, with the Bank of England reacting in the same way as many global banks in imposing multiple rate rises. For households this comes at a difficult time as the cost-of-living squeeze erodes households disposable incomes and adds a layer of uncertainty on future outgoings.&nbsp;</em></p>
<p><em>&ldquo;For the housing market the removal of the affordability stress test will add some wriggle room for purchasers and lenders alike, but we expect rate rises alongside and imbalance between wage rises and living costs will combine to deter activity amongst first time buyers and more financially exposed home movers.&rdquo;&nbsp;</em>
    <span
        style="background-color:transparent;color:inherit;font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;caret-color:auto;"></span>
</p>
<p><strong>&nbsp;</strong></p>
<p><strong></strong><br /></p>
<p><strong></strong><br /></p>
<p><strong></strong><br /></p>
<p><strong></strong><br /></p>
<p><strong></strong><br /></p>
<p><strong></strong><br /></p>
<p><strong>About JLL | August 2022</strong></p>
<p>JLL is a leading global professional services firm specialising in real estate and investment management, with $16.6bn annual revenue in 2020, operations in over 80 countries and a global workforce of over 90,000.&nbsp; With over 7,000 employees and 15
    offices in the UK, we support our investor, developer and occupier clients at every stage of the property lifecycle across both commercial and residential asset classes. This includes land purchase, access to capital, planning, development advisory,
    leasing, building management and sales.&nbsp;</p>
<p>JLL&rsquo;s Residential and Living team consists of over 300 professionals who provide a comprehensive end-to-end service across all residential property types, including social housing, private residential, build to rent, co-living, later living, healthcare
    and student housing.&nbsp;</p>
<p><br /></p>
<p>Disclaimer: &copy; 2022 Jones Lang LaSalle IP, Inc. All rights reserved.</p>
<p>Data within this report is based on material/sources that are deemed to be reliable and has not been independently verified by JLL. JLL makes no representations or warranties as to the accuracy, completeness or suitability of the whole or any part of
    the report which has been produced solely as a general guide and does not constitute advice. No part of this publication may be reproduced or transmitted in any form or by any means without prior written consent of JLL. JLL, its officers, employees
    shall not be liable for any loss, liability, damage or expense arising directly or indirectly from any use or disclosure of or reliance on such report. JLL reserves the right to pursue criminal and civil action for any unauthorized use, distribution
    or breach of such intellectual property.</p>

JLL – Interest rates, mortgages, and the impact on house prices

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<h3 class="featuredProperties__title"><span class="featuredProperties__title-featured typography-hero">Featured </span><span class="featuredProperties__title-project typography-hero"> Developments </span></h3>

<h3 class="featuredProperties__title"><span class="featuredProperties__title-featured typography-hero">Featured </span><span class="featuredProperties__title-project typography-hero"> developments </span></h3>

<h3 class="featuredProperties__title"><span class="featuredProperties__title-featured typography-hero">Featured </span><span class="featuredProperties__title-project typography-hero"> properties </span></h3>

<h3 class="featuredProperties__title"><span class="featuredProperties__title-featured typography-hero">Featured </span><span class="featuredProperties__title-project typography-hero"> resales</span></h3>

<h3 class="featuredProperties__title"><span class="featuredProperties__title-featured typography-hero">Featured </span><span class="featuredProperties__title-project typography-hero"> developments</span></h3>

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